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Inuvo’s IntentKey Uncovers Altering Home Renovation Audience Behaviors in Midst of COVID-19 for Nationwide Household Advancement Retailer Client NYSE:INUV

Small ROCK, Ark., Sept. 28, 2020 (Globe NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a main service provider of marketing technologies, run by synthetic intelligence (AI) that serves models and organizations, nowadays announces how the IntentKey synthetic intelligence (AI) technological innovation has crafted strong manufacturer awareness with new audiences for a national household improvement retailer client by uncovering shifting audience behaviors in the midst of COVID-19.

The pandemic has developed a boom in residence reworking, as much more time at house has changed the way people today will need their houses to purpose. Houzz noted a 58% enhance in specialist referrals for tasks year-around-yr. In a study, extra than 75% of customers explained they system to take on a new undertaking inside the upcoming 12 months. CNBC protection also boasts report superior fairness is providing homeowners the economical flexibility and self confidence to reinvest in their residences as serious estate price ranges maximize amid record minimal interest premiums.

IntentKey’s countrywide dwelling advancement retailer shopper was opening a new retail outlet in the Northeast and was searching for digital options to construct brand awareness with each consumers and contractors, though also driving website traffic to the new keep.

The IntentKey AI technological know-how was in a position to establish viewers insights unavailable through regular advertising systems. The IntentKey simply identified the expected audience pursuits in household enhancement concepts, this kind of as renovation, toilet reworking, Pergo flooring, vanities, economical tile, travertine, and the like. Nevertheless, the IntentKey was also capable to expose an unidentified pattern whereby audiences had been demonstrating an desire in product or service in a 60, 90 and even 120-mile radius that were being out of inventory domestically. This viewers intent was manifested mainly because the artificial intelligence know-how driving the IntentKey was capable to associate the standard household renovation principles with these unforeseen ideas like “out of stock” and “low inventory levels,” which in switch suggested contractor and customer had been eager to inconvenience on their own in this COVID-19 surroundings so as to get their projects concluded.

“This discovery contradicts the behaviors of the normal house renovation shopper / contractor who frequently resource provides from community residence improvement merchants. COVID-19 has produced an natural environment where by individuals are working from household, holidays have been canceled, and typical things to do outside the house dwelling have diminished. Collectively, this has led to an enhance in house renovation for features and pleasure,” explained Tristan Cameron, VP of Gross sales & Account Management. “The IntentKey AI determined this greater distance travel development and applied it to immediately raise the sizing of the audience receiving the promoting. This discovery highlights the adaptive electricity of the IntentKey’s actual-time updates, which adjusts advertising and marketing viewers size centered on just-in-time insights.”

For this consumer, the IntentKey AI was capable to outline a technique the home retailer could capitalize on wherein their regular, much more local audience concentrating on method could be expanded to seize a better footprint of in-industry audiences willing to travel for objects they experienced in stock.

About the IntentKeyTM
Inuvo®’s IntentKeyTM is a patented, equipment-learning technological know-how created to mirror the fashion in which the human brain right away associates concepts, emotions, areas, people, and objects. It generates an exact, high-definition photo of buyer intent and sentiment similar to a individual subject matter or item. Inuvo harnesses the power of the IntentKey to find and attain large volumes of incremental in-current market and pertinent audiences that are hidden from regular marketing techniques. The IntentKey permits pinpoint media execution achieving shoppers throughout the paying for funnel all the way to conversion.

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a marketplace leader in artificial intelligence, aligning and offering shopper-oriented product & manufacturer messaging approaches on line dependent on impressive, anonymous and proprietary consumer intent facts for companies, advertisers and companions. To find out more, check out

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Inuvo Business Get hold of:
Wally Ruiz
Main Economical Officer
Tel (501) 205-8397
[email protected]

Trader Relations:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254
[email protected]